New Balance traces http://www.newbalanceshoesuk.co.uk/newbalance-574/ its origins
back to 1906, when William Riley founded New Balance Arch Company in Boston and began selling arch supports for
shoes. The company’s first pair of sneakers came much later, in 1938, but before long New Balance was producing
shoes that earned a reputation for high quality. Its first breakthrough came with the release of the Trackster
running shoe in 1960, which was designed to fit feet of different widths—a novel idea at the time. In 1976, New
Balance’s 320 running sneaker became the number one shoe on the market, and cemented the company’s status as a
global leader in running.
Over the years, http://www.newbalanceshoesuk.co.uk/newbalance-574/ New Balance
developed a company philosophy of creating top of the line running shoes and a commitment to manufacturing some of
them in the United States (and also the UK, where it has long maintained a strong presence). The 990, first
introduced in 1982, became a groundbreaking model for New Balance with its revolutionary ENCAP technology. In this
shoe, EVA foam in the midsole was encapsulated by a polyurethane shell, which helped the foam keep its shape and
bounce over time. The result was a springy, highly durable running shoe that athletes loved. It’s still a popular
model today, and one of the main shoes in the company’s Made in USA series.
New Balance continues to innovate today, http://www.newbalanceshoesuk.co.uk/newbalance-574/ and there are multiple technologies to look for in the company’s lineup of shoes. Like other
shoemakers, New Balance has entered the foam wars by engineering its own proprietary foam—Fresh Foam—that's used
in the sole of many of its top selling running shoes. This lighter, ultra-bouncy foam adds superior cushioning
without tacking on weight. Another midsole innovation is FuelCell, in which TPU foam is injected with nitrogen,
which creates a snappy bounce and improves energy return so you can toe off more quickly during your run.
New Balance hasn’t completely http://www.newbalanceshoesuk.co.uk/newbalance-574
abandoned EVA foam, either. RevLite is a refined EVA material that’s designed to give cushion with maximum
response, and it’s used in some of the company’s lighter, leaner shoes (like the 890 below) where a good feel for
the ground is important. TruFuse is another EVA blend made up of two types of foam to increase energy return, and
its helps keep shoes like the 860 and 880 from feeling too clunky underfoot.
